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Bruno FerrariDaniel LamarreAnthony TownsendMichael LiebreichAngela Ahrendts

Howard Schultz

"Risk more than others think safe. Dream more than others think practical."

Managing Vision and Culture: The Makings of a Global Brand

Howard Schultz is chairman, president, and chief executive officer of Starbucks Coffee Company. He joined the company in 1982 as director of operations and marketing when Starbucks had only four stores. He has been recognized extensively for his passion, leadership, and efforts to strengthen communities, with several honors. He has also been included in Time magazine's "Time 100," a list of the most influential people in the world.

• The journey of inspiration from gist to concept and from concept to execution
• Customer experience and innovation in a cup of coffee: Connection, conversation and community both off and online
• Not the usual CEO: A hands-on leader and a coffee culture connoisseur






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