"Risk more than others think safe. Dream more than others think practical."
Managing Vision and Culture: The Makings of a Global Brand
Howard Schultz is chairman, president, and chief executive officer of
Starbucks Coffee Company. He joined the company in 1982 as director
of operations and marketing when Starbucks had only four stores. He
has been recognized extensively for his passion, leadership, and efforts
to strengthen communities, with several honors. He has also been
included in Time magazine's "Time 100," a list of the most influential
people in the world.
• The journey of inspiration from gist to concept and from concept to execution
• Customer experience and innovation in a cup of coffee: Connection, conversation
and community both off and online
• Not the usual CEO: A hands-on leader and a coffee culture connoisseur