Creating an innovative market space:
The untapped power of "blue oceans"deal
- GOING BEYOND EXISTING DEMAND TO
WIN NEW MARKETS AND CUSTOMERS
- VALUE INNOVATION AS STRATEGY
- HOW TO DEFINE THE VALUE CURVE
- THE THREE COMPLEMENTARY
FEATURES OF AN INNOVATIVE STRATEGY
- THINKING CREATIVELY, NOT
COMBATIVELY, ABOUT STRATEGY
- HOW TO TURN CUSTOMERS INTO
ENTHUSIASTS IN NEW AND UNEXPLORED
MARKETS
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Renée Mauborgne is one of the world's preeminent experts on business strategy,
innovation and wealth creation in the knowledge economy.
Widely published in
prestigious business journals and news magazines, she is the highest placed woman
on Thinkers 50, the global ranking of business thinkers, and was co-named as "the
number one gurus of the future" by L'Expansion.
Renée is co-author of Blue Ocean Strategy: How to Create Uncontested Market Space and Make the
Competition Irrelevant, an international bestseller translated into a record-breaking 26
languages. |
