Why we buy: Rewriting the rules of marketing,
advertising and branding
- WHY THE TENETS OF TRADITIONAL
MARKETING ARE BEING CHALLENGED
AND HOW
- HOW MARKETERS AND ADVERTISERS
CAN TRULY CAPTURE ATTENTION,
LOYALTY, AND DOLLARS: THE
REVOLUTION OF NEUROMARKETING
- HOW TO ENABLE BRANDS TO STAND
OUT IN TODAY'S
OVER-COMMUNICATED WORLD
- HOW TO DEVELOP A HIGHLY
COST-EFFICIENT ADVERTISING
STRATEGY AND FOSTER LIFELONG
BRAND RELATIONSHIPS
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One of the World's 100 Most Influential People in 2009, according to TIME, Martin
Lindstrom is the author of Buyology-Truth and Lies About Why We Buy, a New York Times and
Wall Street Journal bestseller.
The book unveils the results of his pioneering study that
used the latest in brain scan technology to peer into the minds of over 2,000 people
from around the world. His 5 books on branding have been translated into more
than 30 languages and published in more than 60 countries worldwide |
