The Consumer is Boss:
Leadership at Procter and Gamble
- CHANGING THE GAME: INCREASING
PRODUCTIVITY THROUGH INNOVATION
- IN WITH THE GOOD, OUT WITH THE BAD:
RECOGNIZING PRODUCT POTENTIAL
- INNOVATION, MARKETING,
AND HUMAN-CENTERED DESIGN
- UNDERSTANDING AND APPLYING
CONSUMER NEEDS, WANTS AND DEMANDS
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A.G. Lafley is the former Chairman of the Board, President and Chief Executive
Officer of Procter & Gamble, the world's largest consumer goods company.
Under Lafley's leadership, P&G focused on consumer-driven innovation and
consistent, reliable, sustainable growth.
With Lafley at the helm, sales doubled,
profits quadrupled, and the Company's market value increased by over $100
billion dollars.
He has been honored with some of the highest recognitions in business, including
Chief Executive Magazine's CEO of the Year, the CEO Diversity Leadership Award, and
the Peterson Award for Business Statesmanship.
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